Before you read this I want to disclose that the information you are reading is from a book called 49 Marketing Secrets (THAT WORK) to Grow Sales. I did not write this book but I created it. I asked successful business owners, national marketing experts and everyday people in business what they did to be successful and asked them to write an article about it. The information below is an excerpt from the contents of that book.

The book was the results of me trying to solve my marketing challenges. They work. The book will be available in late April.

Now on to the article.

Yes, that is right. All it takes is 20 days to sell more, create new customers and get your life back.

Is it easy? No.

Does it work? Yes.

There are only three ways to grow your business: get more customers, increase the sales of each transaction or sell more to existing customers (there is the combination of all three.)

Simple right?

If you are already an established business with a customer base the easiest sale is selling more, up selling or cross selling into this established base. That is assuming they are satisfied with your company, service and product.

The tough part is defining what you sell them next and helping them understand why it is important they make this next purchase.

The second option is to get more (new) customers? Do you take your existing product into a new market? If so, what market and what pains does the product solve? Why would they buy?

The last option is to increase the size of each sale. Do you increase the price, sell more products or add additional value? What justifies the increase purchase price?

Now that we identified the problem, let discuss some approaches you can use. We will discuss how you can do this in 20 days.

Define one to three clear achievable objectives.

In the first five days do some serious soul searching and decide if you have the skills, knowledge and discipline to do this market analysis yourself. If you do not, find a good consultant and hire them.  Nothing will hurt you more than a lack of focus. If you do, create a measurable, repeatable, and predictable process you can use to identify new opportunities. Make sure you can do this over and over again. Make the actions in this step something you can measure.

In the next five days, begin your research: the pains you solve, the market you best serve, what is a good customer for you, what do you do better than your competition, and what does your competition do better than you, how do you find them and how can they find you?  In effect you are defining your unique value proposition (UVP). All of your marketing activities will stem from this UVP.

You won’t get this done in five days. This should be happening every day. The goal here is find a place to start and build a database of knowledge. On every sales call, every phone call, every interaction ask: how did you hear about us? Track this. Find out what works.

If you are focused enough you will start to see some low hanging fruit you can go after right away. This is week three. The purpose of week three is to create three tactics that you can start using to keep the marketing pipeline full. This can include Webinars, teleconferences, article writing, referral marketing, creating a newsletter, email marketing, etc. Pick three and start to implement them. Measure everything to see what works. It is important you do at least three. Think of it as a three legged stool. If one leg is not working the stool becomes unstable. You want all three legs doing their job. When you find three tactics that work, add a forth. Be persistent. If you don’t see results right away does not mean it does not work. Depending on your marketing it could simply mean you did not wait long enough.

In week four, measure everything you do. Are you getting the results you want? If not, what do you need to change? Here is where you create measurable, repeatable and predictable processes based on what you did in step one through three. Once you find what gives you the best results keep doing them. The goal is to create a marketing engine that keeps the pipeline full with prospects that are good prospects. The kind of prospects you want to business with.  

If you want to learn more go to http://www.49marektingsecrets.com. In this book you will find: 9 Thinking to Win Marketing Strategies, 8 Branding and Corporate Image Strategies, 6 Media Strategies, 3 Networking Strategies, 9 Technology-Based Marketing Strategies, 6 Event Strategies, and 8 Sales Strategies.

The best part about this book is that it is full of knowledge that works. It was written for business owners by business owners. It was written by business owners who grew their business using these tactics.

If you have any questions please call.

Ron Finklestein

The Small Business Success Expert.

330-990-0788

info@yourbusinesscoach.net